Samsung: School of Sponsorships – How strategy helped Samsung rewrite the rules
Darius Karbassioun and Achim Schauerte
Samsung, a technology brand, partnered with the comedian Jack Whitehall to introduce its 'Samsung School Of' campaign to help drive brand love in the UK.
Campaign details
Brand: SamsungClient: Samsung UKAgency: BBH Sport
Summary
Jack Whitehall. British funny man, lad and the unlikely face of a new kind of sports sponsorship:
"Sports sponsorship too often takes itself too seriously. It should be fun."
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