Campaign details
Brand: Samaritans / British Transport Police / Network RailClient: Samaritans / British Transport Police / Network RailAgency: Pegasus
Summary
In the UK, suicide on the railway is a devastatingly common occurrence, with someone taking their own life on the lines every 36 hours. But research has demonstrated that suicidal thoughts are often temporary. In fact, interrupting them with a simple question can be all it takes to start someone on the road to recovery.
As part of our mission to inspire healthy decisions, we've been working with Network Rail and Samaritans...