Sainsbury's: SmartShop – changing the habit of a lifetime

Sainsbury's, a UK supermarket, applied behavioural science to drive a change in behaviour that would deliver real business impact and give the SmartShop app a resurgence.


Picture yourself at your local supermarket.

You select all your favourite items from the shelves, pile them up in your trolley before queuing at the till to pay.

Now imagine that same scenario, except this time you walk right past the line of people waiting at the till and exit the store taking your shopping without so much as a backwards glance.

Doesn't seem very British, does it? Worse still, feels a bit like shoplifting…

In 2022, Sainsbury's had ambitions to change the habit of a lifetime: the way we shop. To replace the conventional way of shopping with...

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