Royal British Legion: Leaving no soldier behind
Hayley Sivner
Campaign details
Client: Royal British LegionAgency: RKCR/Y&RBrand: Royal British Legion
Executive summary
This is a once in a century story.
A story of how planning took the road less travelled - shifting the focus from talking to the visible ready and waiting to the unseen and untapped potential of the disengaged.
Every Man Remembered successfully used a once in a century opportunity to encourage the public to take part in the nation's largest act of remembrance.
Bringing the First World War out of the history books...