Purpose Disruptors: Persuading the persuaders to face climate denial

Purpose Disruptors, a network of advertising insiders, launched a worldwide campaign to overcome individual, agency and industry denial in terms of climate change.

Campaign details

Brand: Purpose DisruptorsAgency: Purpose Disruptors

Executive summary

Great creative strategy begins with asking the right question. But what if the 'right' question challenges the purpose of creative strategy itself?

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