Campaign in 1998-9 for Orange. Task: to retain the brand's aspirational values at the same time as delivering rational sales-based messages, when mobile phones were going mass market and thus being devalued.
Author: Cameron Saunders



The brand, John Grant tells us, is no longer an unchanging essence. Rather, it is now an author a constant presence behind new ideas. The author behind Orange is a six yearold child, who always questions the...

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