Campaign details
Brand: NikeClient: Dorinda RossAgency: R/GA London
Executive Summary
Nike has been on a journey to become a service oriented business, dedicated to making better athletes* (* = Nike believes that if you have a body you are an athlete). This ambition is backed with a very real target to become a 50 billion dollar company by 2020.
At the same time, in Germany, Nike was struggling to engage its core audience, the Young & Fast (men and women, 19-24 yo). So we were briefed to make Nike relevant again by motivating this audience...