Campaign details
Brand: Tesco & MediacomAgency: BBH & Mediacom
Executive summary
Truly great campaigns don't wear out, they wear in. And what better way to test this hypothesis than a global pandemic, the likes of which the world had never seen before.
We took everything we knew worked: a simple brand promise, a distinctive personality, and a strong creative vehicle, and applied it to a world in freefall.
We stuck to our guns when it came to our core insight, but changed its application to help a nation negotiate some of the bleakest months in its history....