National Down Syndrome Society: How opening a restaurant changed the law

The National Down Syndrome Society (NDSS), a non-profit organisation, opened a restaurant run entirely by people with Down syndrome to show US lawmakers that they are able, ready and willing to work.

Campaign details

Brand: National Down Syndrome SocietyClient: National Down Syndrome SocietyAgency: Saatchi & Saatchi New York

Because of an antiquated law, people with Down syndrome (DS) risk losing their medical coverage if they get a job.

As the leading human rights organization for people with DS, NDSS knows that DS doesn't hold people back—antiquated laws do. With advocacy at its core, NDSS also knows how difficult it is to bring legislation that would amend those laws to the House of Representatives in Washington, D.C.

So in addition to advocating for change, we decided to inspire...

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