Campaign details
Brand: Marks & SpencerClient: Marks & SpencerAgency: Y&R London
Summary
In a year when feminism was making headlines again, M&S needed to show that it 'got' modern women to turn around five years of consecutive sales decline...
M&S Christmas: Mrs. Claus and the power of a second mince pie
Marks & Spencer, a British retailer, used feminism to advertise to women in the UK with its 'Mrs Claus' ad, which successfully turned around year-on-year sales declines.
