Moneysupermarket: A guide to feeling epic

This case study describes how MoneySuperMarket, a UK price comparison website, raised awareness with a funny campaign that gained big earned media support.

Moneysupermarket: A guide to feeling epic

Mother

Campaign details

Client: MoneysupermarketAgency: MotherBrand: Moneysupermarket

Summary

This paper is EPIC.

Well that's debatable, but have a read.

It's a classic tale of the forgotten price comparison website who ended up having their day in The Sun.

Moneysupermarket came to us when nobody could remember their name.

They were losing an ad awareness battle against two competitors whose advertising was the most memorable in the UK.

This case is about creating a strategy that not just gave the brand "name fame", but cultural relevance.

Strategy chose to...

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