|Agency: Leo Burnett
|Author: John Harrison
McDonald's – How McDonald's tackled a super-sized problem
This is the story of how planning played a crucial role in managing to turn a PR nightmare into a platform for announcing positive stories of change about McDonald's.
COMING TO A MEDIA CIRCUS NEAR YOU
In case you have been living on another planet, Super Size Me is a documentary by Morgan Spurlock who, in an attempt to understand the reasons behind America's drastically increasing levels of obesity, decided to eat nothing but McDonald's for breakfast, lunch and dinner (or 'breakfast,...