Making Jigsaw the leader of the opposition
Neil Hourston
Campaign details
Client: JigsawAgency: The CornerBrand: Jigsaw
Summary
Fast fashion has been the dominant system on the high street for the last 15 years.
Brands like Zara, H&M, Primark and TopShop ruthlessly replicate catwalk fashion at speed, and manipulate the high street with a relentless stream of low cost fashion.
And in turn, "Buy, Dispose, Repeat" has become the shopper mantra, as a new generation of fashion consumers head to the high street every Saturday for their weekly fix.
And what of Jigsaw?
A former leader...