Lynx - A game for adults

This campaign for Lynx deodorant sought to lift the brand above the teenage market and make it relevant to older men (aged 18-24).
Agency: BBHAuthor: Jonathan Bottomley

Lynx – A game for adults

Jonathan Bottomley

For older guys, seduction is a game that is always afoot, played complicity between guys and girls with equal skills. You can pull anytime, anyplace. You just need to make sure you are ready. Are you ready?


Great, I hear you sigh, a paper from Lynx. Why are they bothering?! The clever thinking was done on this 10 years ago. It's The Lynx Effect! We all know that story and it's damn successful.

Well, some of that is true. Lynx is a very...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands