Campaign details
Brand: Lucozade SportClient: Lucozade Ribena Suntory (LRS)Agency: Grey London
Summary
Lucozade Sport was a brand crafted in the image of champions. Decades had been spent showing the nation how this isotonic sports drink could help them win. The blood, the sweat and the tears.
And it worked. Lucozade Sport was a category leader and people up and down the nation wanted what they were selling. But as the nation changed, they didn't. As the nation shunned the idea that keeping fit was about getting on a pitch and thrashing the opposition, their liquid...