Little Brush, Big Brush – How Signal is getting families around the world brushing their teeth twice a day

Signal, an oral hygiene brand, encouraged children worldwide to brush their teeth more often by turning brushing into an engaging story.

Campaign details

Brand: Signal (Unilever)Client: Serena MarianiAgency: R/GA London

Executive Summary

Hold tight, we're about to embark on a magical adventure where brushing your teeth is the gateway to a journey around the world, filled with exotic animals along the way!

Unilever's leading oral care brand, Signal has a clear purpose. Get families around the world to brush their teeth twice a day, because brushing your teeth twice a day is not only essential for a healthy mouth, but has impact on your overall well-being too.

However despite being aware of the health benefits, the...

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