Agency: Mustoe Merriman Levy | Author: Garret Cummings |
Kia Cars
The thinking man's car
A small bit of history
Kia Cars had a troubled start in the UK car market. The marque had been launched in the UK in 1991 with (eventually) three models, featuring as its most popular, the Pride, a basic car aimed at the budget end of the market, in the days when this often meant 'cheap'.
However, with the emerging-markets crisis in 1997, Kia was unable to maintain its position in the UK, and withdrew. In 1999, with the South Korean economy patched...