Justice4Grenfell: Three billboards outside Grenfell, London

Justice4Grenfell, a community-led organisation, encouraged signatures of its petition for a more diverse inquiry panel into the Grenfell disaster by launching three billboards at the BAFTAs in the UK.

Campaign details

Brand: Justice4GrenfellClient: Justice4GrenfellAgency: Bartle Bogle Hegarty

Executive Summary

8 months after the Grenf ell Tower fire, after being front page news around the world, the campaign group Justice4Grenfell were struggling to keep the issue in the public eye. Worse still, Theresa May denied the group's request for a more diverse inquiry panel.

In order to force the UK Government to debate the issue of a diverse inquiry panel in Parliament, 100k petition signatures were required. This campaign aimed to re-focus the world's media attention on the tragedy and create public pressure.

With only...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands