Campaign details
Brand: Veg Power / ITVClient: Veg Power / ITVAgency: adam&eveBBD London
Fighting A Losing Battle
All health experts agree on the importance of a nutrient rich, vegetable packed diet. We all know it too, but so few of us actually do it.
As a nation we are eating less vegetables than we did in the 1970s.
But it's amongst children that the problem is particularly acute. Only 1 in 5 primary school aged children eat enough vegetables (Food Foundation 2016).
Across the country everyday, battles are fought at kitchen tables. And too often,...