95% of domestic abuse cases include economic abuse, yet 2/3 of Brits have never considered the link between finance and abuse.
Economic abuse describes situations when abusers take control of their victim's finances, trapping them.
This story shows how we used the bold and disruptive visual metaphor of a puppet to expose the strings of financial control for the first time and then helped victims cut them by turning all of HSBC UK's branches into Safe Spaces. Creating anonymous refuges where victims could seek help. Even if they don't bank with HSBC.
We chose to focus on an issue...