How not to sell The Economist

The Economist, the business magazine, optimised its face-to-face subscription sales in the UK by shocking people with PR activities based on the magazine's own articles.

Campaign details

Brand: The Economist Client: The Economist Agency: Sense

Summary

How can £10,000 buy a brand an always-on global campaign, thousands of new users with a lifetime value of millions, a new internal department, and, if they're lucky, a sh

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