How Mentos used online behaviour to fuel offline connections

Mentos, a candy brand, increased sales and awareness of its sweets globally by printing dares on them, which encouraged people to communicate with each other.

Campaign details

Brand: MentosClient: Perfetti Van MelleAgency: Bartle Bogle Hegarty

Exec Summary

In this industry sometimes muscle memory can just take over. We do something because… we did it last time… and the time before that. When we fall into this comfort zone our work ends up in familiar places with similar results.

In this campaign we pulled ourselves out of our comfort zone and found new spaces for our brand to play in.

Mentos wants to become famous across the world for helping people meet and connect for real, when more and more people are...

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