Campaign details
Brand: MentosClient: Perfetti Van MelleAgency: Bartle Bogle Hegarty
Exec Summary
In this industry sometimes muscle memory can just take over. We do something because… we did it last time… and the time before that. When we fall into this comfort zone our work ends up in familiar places with similar results.
In this campaign we pulled ourselves out of our comfort zone and found new spaces for our brand to play in.
Mentos wants to become famous across the world for helping people meet and connect for real, when more and more people are...