How a big strategy paid off for Burger King

Burger King, a fast-food chain, launched a campaign in the UK to stop the steady decline, increase year on year sales and improve brand consideration.

Campaign details

Brand: Burger KingAgency: BBH

"If this campaign doesn't work, we won't have a job by the end of the year".

Those were the words of a marketing team that had one last chance to turn Burger King's fortunes around. It's 2018, and Burger King is in trouble. Despite the growth in both the fast food and burger categories, they were seeing spiralling sales and increasing unrest amongst franchisees and investors.

If we didn't do something big, dramatic and fast then we had to face the very real possibility that Burger King could become the latest...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands