Home Office/COI - Daylight robbery

This Home Office campaign aimed to encourage people to take more care to protect themselves and their property from acquisitive crime.
Agency: RKCR/Y&RAuthor: Alice Huntley

Home Office/COI – Daylight robbery

Alice Huntley

People deserve to be robbed. They ask for it. The criminal mind isn't dark. It doesn't have to be. It's opportunistic. Most of the time it can't believe its own luck.


It's a bright sunny day. We're sat in the back of an unmarked police car. This is what rolls in over the police radio:

  • 11.14am. Robbery on the corner of Delamere Road. Victim just walked out of bank, holding phone and wallet, first offender snatched phone...

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