Heinz Salad Cream

Sharon Masnick and Mark Stockdale

Campaign to reposition Heinz Salad Cream. TV, print and ambient media ads position salad cream as something to improve the rubbish young people eat.

Sauces, seasonings, condiments
United Kingdom

Agency: Leo Burnett

Authors: Sharon Masnick and Mark Stockdale

Heinz Salad Cream

Never say die: the revival of Heinz Salad Cream

Background

Invented in 1914, Heinz Salad Cream became a great British icon.

Which was its problem.

By 1980 it symbolised the...

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