Campaign details
Brand: GavisconClient: Reckitt Benckiser - HealthAgency: Havas
Summary
Some things are just too good to say 'no' to.
Like BBQ-glazed ribs and Southern Slaw.
Roast Chicken, with all the trimmings.
Or a second helping of Christmas pudding.
Ask anyone with indigestion, and they'll tell you, in between groans, that they're a victim of short-term thinking. And so, for a time, was Gaviscon.
Tempted by a large, juicy audience that we knew and loved, we'd neglected to recruit the next generation of heartburn sufferers to shore up the brand's future. And if we didn't...