Agency: WCRS | Author: Dan Izbicki |
First Direct
From persuasion to mobilisation
Background
Being a First Direct customer is brilliant. If you don't believe me just go and ask one. In case there isn't a suitable candidate to hand, this is the sort of thing they are likely to say: 'I think First Direct banking is the most efficient, friendly and extremely helpful banking service I have ever used.' (Customer e-mail, February 2001). ...