|Agency: TBWA\London||Author: Michael Davidson|
Eurostar – Intelligently confronting uncomfortable truths
This is a story about how a clinical psychologist called Mr Armstrong helped Eurostar to rock the business elite's belief that flying is a more glamorous way to travel than the train, without shooting itself in the foot.
IS THE CUSTOMER REALLY KING?
John Wanamaker, the owner of a Philadelphia department store, is quoted in 1876 as saying “When a customer enters my store, forget me. He is King.”
Thus giving the world (albeit modified over time to give a crisper sound bite) the business...