End Marmite Neglect: How planning saved a British institution by creating a national outrage

This case study shows how a campaign for UK food brand Marmite deliberately created a national scandal to turn around falling sales.

Unilever: End Marmite Neglect - how planning saved a british institution by creating a national outrage

Will Grundy

Campaign details

Client: UnileverAgency: adamandeveDDBBrand: Marmite

Executive summary

You'd think that one of the most loved (and hated) brands...

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