|Agency: AMV.BBDO/Naked Communications||Authors: Tom Roach and Andrew Quin|
Dulux – Thinking outside the tin with Dulux
Tom Roach and Andrew Quin
This case is a classic example of planning helping a brand broaden its horizons by positioning Dulux as a colour-help service.
NO ONE LIKES TO ADMIT THEY'VE GOT PROBLEMS
And on Dulux, with a campaign that was cutting through and winning awards, and a brand that by most standards was in great shape, we could easily have been in denial about ours.
But we had one problem that failed to go away. Although...