Dove - How Dove changed the rules of the beauty game

Olivia Johnson

This paper describes Ogilvy's campaign for Dove Firming, which challenged the ideal 'thin and slinky' stereotype imposed by fashion models.
Agency: OgilvyAuthor: Olivia Johnson

Dove – How Dove changed the rules of the beauty game

Olivia Johnson

For 40 years women have told us they hate the stereotypical way that they are portrayed in beauty advertising. And for 40 years we have ignored this...

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