Dept of Environment – Conservation

Campaign in 1999 by AMV.BBDO for Department of Environment (DETR) conservation campaign. Aim: reduce emissions from transport and energy production, encourage recycling and water conservation (UN targets).
Agency: AMV.BBDOAuthor: Vanella Jackson

Department of Environment: Conservation

Introduction

This paper demonstrates how planning played a fundamental part in the development of the new DETR campaign. It reminds us that getting the best advertising can require us to have the courage to start again.

By studying the reasons why opinions don't always affect actions, we reached  a creative strategy that produced good work and positive research results.

In spite of this, we went back into research to investigate how people felt about 'doing their bit'.

This uncovered deeper insights into the emotions that we needed to pull on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands