Campaign details
Brand: CoppaFeel! Client: CoppaFeel! Agency: Fold7
Summary
When it comes to breast cancer, the power is in our hands
CoppaFeel!'s mission is to stamp out late detection and misdiagnosis of breast cancer amongst young women (18 - 35 year olds), who are more likely to go to the dentist, weigh themselves or get their eyes tested, than check their breasts.
In the 'pink fog' of breast cancer awareness, the strategic approach was to shift the focus to the other part of the body involved in self-checking: our hands. When you think about it, our hands and...