Campaign details
Brand: Co-opAgency: Lucky Generals
Summary
We often talk about brands 'owning' issues. But perhaps we shouldn't be so proprietorial? This is a paper about how planning left its ego at the door to form a partnership. A partnership between Co-op and its agencies, a sports personality, the private sector and the general public.
Together, we tackled one of the biggest challenges facing the UK - food poverty - through major acts of co-operation:
- Co-operation between Co-op colleagues, Marcus Rashford, Fareshare and the nation to support those experiencing food insecurity.
- Co-operation between Co-op, Marcus and his...