Campaign details

Brand: Center Parcs
Client: Center Parcs
Agency: VMLY&R

Summary

This is a story about empathy, sensitivity and a brand that "gets" families.

It's a story about understanding the changing nature of family life and all the boundaries it brings.

But it's also a story about liberation.

How the unique proposition of a brand set in 400 acres of woodland fuels family connection, strengthens bonds and nourishes relationships.

This is the story of Center Parcs.

And how we used "freedom" to bring families closer together and closer to the brand.

Introduction