Britain's Beer Alliance: How we reversed the chancellor's decision to increase beer tax

Britain's Beer Alliance, an alliance of pubs, brewers and industry bodies, successfully launched a movement that persuaded Philip Hammond to reverse his decision to increase beer duty.

Campaign details

Brand: Britain's Beer Alliance Client: Britain's Beer Alliance Agency: Havas London

Let's talk about government taxation. Said no one ever.

Instead, let's talk about the great British pub.

Hopefully now I have your attention. In fact I can say with 90% certainty that I have your attention because 9 out 10 Brits go to the pub1.

Fact: We all love the pub.

Even if you're that one person who doesn't go to the pub, you probably love the pub.

Why? Because the pub is more than a drinking establishment. The pub is a...

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