Barclaycard Payments: How to stay upright when everything around you is upside down

Payment solutions brand Barclaycard Payments grew consideration, turnover and transactions over five years in the UK with an evolving campaign platform, Unseriously Serious, that included TV, OLV and podcasts.


Planners love a plan. Plans set the direction and give control. They help brands stay consistent over time and, in doing so, drive their growth. But, in life things don't always go to plan – and, if the last five years have taught us anything, it's that sometimes you need to roll with the punches.

And in times of uncertainty, clients seem to demand even more planning. But, when it feels like nothing is going to plan, what are they looking for?

The brands that stood out in this chaos were the ones that adapted, reacted and kept surprising...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands