Band-Aid: Brand Magic Vision augmented reality app

Cathy Clift

This case study describes how Band-Aid, the medical devices brand owned by Johnson & Johnson, used an augmented reality mobile app to increase sales in the US.

Band-Aid: Brand Magic Vision augmented reality app

Cathy CliftJWT New York

Summary

Johnson & Johnson's (J&J) Band-Aid is an iconic brand suffering the fate of many legacy brands: failing to compete against retailers' own-label substitutes. Mums feel...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands