Band-Aid: Brand Magic Vision augmented reality app

This case study describes how Band-Aid, the medical devices brand owned by Johnson & Johnson, used an augmented reality mobile app to increase sales in the US.

Band-Aid: Brand Magic Vision augmented reality app

Cathy CliftJWT New York


Johnson & Johnson's (J&J) Band-Aid is an iconic brand suffering the fate of many legacy brands: failing to compete against retailers' own-label substitutes. Mums feel...

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