Absolut: Laying Bare the Best Dressed Brand Advertising

Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in the brand in the US.

Campaign details

Brand: Absolut Client: Absolut Company Agency: Bartle Bogle Hegarty

Executive Summary

What do you do when your iconic style, the thing that has propelled you to fame and success for decades, is no longer en vogue? But more than this, what if

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