Weight Watchers: Turning Around a Four-Year Decline by Reading Between The Lies

This case study details how Weight Watchers, a weight loss assistance company, reversed category decline in the Australian market.

Weight Watchers: Turning Around a Four-Year Decline by Reading Between The Lies

Emily Field, Jennifer RhodesBMF

In weight loss the questions are simple – "Why are 2 in 3 Aussie adults overweight when solutions are everywhere?" – but the answers...