Sunbeam Electric Blankets - Sunbeam Gets Hot for TV

Todd Alchin

This paper explains the battle between Sunbeam and Linda to keep Australia warm during those long winter nights, and how a fleeting television moment packed with emotional intensity made all the difference.
Agency: Bellamy Hayden & VCDAuthor: Todd Alchin

Sunbeam Electric Blankets – Sunbeam Gets Hot for TV

BACKGROUND

The electric blanket category is dominated by two brands: Linda and Sunbeam.

Linda is a heritage brand, made famous by their Sleep wonderfully warm with Linda campaign of the 1980s.

Sunbeam also boasts a long history, but differs in its offering around innovation. Its products go way beyond the basic Linda blankets with more heat control settings, fleecy linings, machine washability, booster buttons etc.

However given lack of communication and a purchase cycle of over 10 years, Sunbeam...

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