Our client, SEEK Employment is the largest online employment company in Australia. However, perceptions existed that they were 'just a jobs board'. After new product innovation, SEEK wanted to demonstrate their new, improved matching capabilities, which connects hirers and candidates via more relevant relationships.
SEEK briefed us with the task of showing their digital audience that they're more than just a jobs board, but an innovative career partner. A companion who could make the process of applying for a job easier and could partner with them along the job seeking journey. More specifically SEEK asked us to leverage their social media channels to connect, support and engage their audience in a positive, empowering and challenging manner.