Safe Sex Campaign - Is Embarassment Worth the Risk?

Rasika Fernandes

The task was to create an ad that would get teenage girls to start practicing safe sex. Research revealed that teens were twice as much worried about getting pregnant than catching AIDS.
Agency: George Patterson PartnersAuthor: Rasika Fernandes

Safe Sex Campaign – Is Embarassment Worth the Risk?

DEAR DIARY,

IS THE EMBARRASSMENT WORTH THE RISK?

This paper tells the story of how planning helped bridge the gap between the lives of sexually active teenagers and safe sexual practices, by taking a road less travelled, to communicate the repercussions of unprotected sex in a way that would relate to teens and get them to think twice before having sex without using protection.

BACKGROUND

Dolly, the number one girls' teen magazine in Australia, conducted a study to gain an understanding of...

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