Officeworks: Getting Schooled By School Kids

This case study details how Officeworks, an office supplies company, increased sales during the back to school period in the Australian market.

Officeworks: Getting Schooled By School Kids

AJF Partnership

Summary

This case is set during the summer holidays of 2015. It is about something we're all familiar with, definitely as a child and also perhaps as a parent: the back to school shop. It demonstrates how an insight around the importance of school supplies in a child's mind, convinced parents to place more value on where they did their back to school shopping and what they bought for their children.

Huge pressure to succeed

Back to school (=BTS) is Officeworks' most important sales period of the year.iBut...

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