NSW Rural Fire Service: Turning Apathy into Action
Challenge
How do you change behavior when the very real potential of death itself isn't enough?
Every year bushfires pose a serious threat to Australian homes and lives. Householders that prepare their homes and have a plan of action for a bush fire are significantly more likely to escape unscathed. Yet, almost half of high-risk NSW householders were failing to prepare, adopting a 'wait and see' approach.
Our objective was to increase the number of at risk households that understood their level of risk and did...