|Agency: DDB Sydney||Author: Leif Stromnes|
McDonald's – Mvth Busting McDonald's Style
THE BRIEF FROM HELL?
Once in every advertising man's life, a spectacularly thorny assignment comes along. This assignment normally has the ability to confer immediate greatness upon the agency due to the difficulty of the task, or complete ignominy as it all goes horribly wrong. Seldom do these sorts of briefs fall in between. This particular assignment was for McDonald's, and it involved the problematic issue of talking about the quality of McDonald's food.
Now McDonald's food is good food. Take the Big Mac as an...