LynxJet - How planning got us all onboard

By 2004, Lynx in Australia had a strong and loyal following and enjoyed a strong premium in its category.
Agency: Lowe HuntAuthors: Karin Stenberg and Pete Randeria

LynxJet – How planning got us all onboard

Finalist – Campaign for Established Product Brands

Special Award – Best Use of Non Traditional Media

Agency: Lowe HuntClient: UnileverProduct: Lynx Body Spray

ABSTRACT

This paper outlines how planning shared in the creative energy to bring a campaign idea to life and worked as a collaborator alongside the creative department in inspiring and pushing both creative process and media mix. Planning also worked closely with account services to provide LynxJet with the conditions that helped in the client's acceptance...

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