Agency: Lowe Hunt | Authors: Karin Stenberg and Pete Randeria |
LynxJet – How planning got us all onboard
Finalist – Campaign for Established Product Brands
Special Award – Best Use of Non Traditional Media
Agency: Lowe HuntClient: UnileverProduct: Lynx Body Spray
ABSTRACT
This paper outlines how planning shared in the creative energy to bring a campaign idea to life and worked as a collaborator alongside the creative department in inspiring and pushing both creative process and media mix. Planning also worked closely with account services to provide LynxJet with the conditions that helped in the client's acceptance...