THE WORK IS THE RESEARCH IS THE RESULTS IS THE work
So it's a little complicated. The work I want to talk to you about is not an ad, campaign or piece of branded content. It is not the instant result of a single brief or a single insight, but instead has emerged from a framework that has served as both the platform for the creative idea and the parameters within which it had to live.
Because the work is something new and rather complex, it required a diverse set of skills. To keep things...