AUSTAR Communications – Playing with Snakes and Ladders
Christina Aventi
Agency: BMF
HOW RESEARCH HELPED DELIVER GREAT WORK
This is a story about how someone's ladder can be another's snake. In our case, sport for dad was mum's snake so in launching the new sporting season for AUSTAR, a major acquisition pull, we had to be mindful of perching our ladder up a solid wall. After all, taking up AUSTAR was a much debated decision…one that was ongoing. As for sport, dad wanted it but it was a threat to family time, to chore time and it exacerbated mum's...