APAC search ad spend set to reach nearly $20bn this year

Celeste Huang

An overview of search advertising in Asia Pacific and China mainland this year.

Search ad spend in Asia Pacific (excluding China mainland) is forecast to reach $19.9bn this year, led by Japan, the biggest market outside China in the APAC region, according to WARC Media’s Global Ad Trends report: Search 3.0. 

APAC is known to be highly mobile-penetrated with advanced social commerce, with the latter accounting for nearly half of all e-commercesales in Southeast Asia. Asia Pacific consumers tend to use social media – a channel that also offers vast search capacity – as the primary channel for new product discovery and research, and in comparison, only...

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